If they have previously worked in this field, it is a great confirmation for their success. The development team must select experts from the market. Professionals who have worked closely with customers they are building products and they need to attract their attention. These individuals play an important role in developing a final successful product. The development team must always have such members, otherwise one of their leaders has such expertise.
If you can't detect any reason why the team will try to resolve that particular solution, they may be tracking money. Entering the market without an expert? So nonsense! They will definitely fail.